NEW MARKETING: TURNING BAD INTO GOOD

Sometimes bad is a perception, sometimes customers didn´t like a flavour or a colour. 

Sometimes your target isn´t that target anymore.

Watch out for cultural changes, the economic reality of your consumers.

Take care of them. 

Don´t think only in the awesome benefits of your product (not even Apple do that): think about your consumer.

Advertising is not just an AD in social networks, TV, cable, radio, print…it must be a message of understanding between what you have to offer and what can be useful to the people.

Turning BAD to GOOD: cos not even human beings are perfect.

 

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